The Skincare Brand to Know About

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There's hardly a shortage of luxury skincare brands on the market but finding creams, serums and exfoliators that are good value for money is often difficult.

Investing in a day cream is all well and good, but if it doesn't provide long-lasting, complexion-improving results, then what's the point?

That's where QMS Medicosmetics comes in. The brand was founded by Dr. Erich Schulte in 1986 and although it might not be as well known as the other big names in skincare, QMS out sells both Creme de la Mer and La Prairie in Berlin's KaDaWe department store.

There are 21 products in the collection as well as a range of spa treatments available in over 600 locations worldwide.

So, what's all the fuss about? It helps Dr. Schulte knows his stuff when it comes to caring for our skin.

With a background in trauma surgery, Dr. Schulte discovered that re-introducing collagen could improve the skin's elasticity and appearance. This innovation sparked the launch of his collection and it's these collagen-boosting properties that make QMS Medicosmetics a leader in the market today.

"We don't want to destroy the skin's barrier with needles and holes in the skin," Dr. Schulte told us during a meeting at his London spa in Knightsbridge.

"A facelift might change the skin but it won't change the quality. So I've developed a 21 product care system as well as custom-made treatments that improve collagen and increase the skin's capacity to retain moisture. We're using smart technology to get key ingredients into the skin."

The Classic Set (a three-product facial care collection) was the first in the range and has become one of the brand's bestsellers as it works to reverse the ageing process.

Other star products include the Sport Active Cream - a lightly tinted moisturiser with SPF and the Intravital Plus - a vitamin supplement designed to "protect the skin's structure from within."

Surprisingly, the biggest rise QMS has seen in its clients is from the 25-32-year-old age group.

"Skincare has to work with our lifestyle," Dr. Schulte said. "It needs to be intelligent which is why our range appeals to young men and women.

The best part? You don't need hundreds of different products. "In our range we can address any problem with just one or two," Dr. Schulte promised us.

After packing a travel-sized Sport Active Cream on a recent holiday, I can confirm this light-weight day cream is a brilliant multi-tasker that hydrates, protects and hides blemishes after just one application.

If that isn't intelligent skincare, what is?

Katie Jones, My Daily